I am sponsored by the following companies, and I recommend them because I truly believe that they are the best in the industry. Having the best equipment does not guarantee to make me a good photographer, but the right choice in gear sure makes it easier for me to be that much better. As Ansel Adams once said, "the most important piece of equipment is what is 6 inches behind the camera." It is the human brain which determines the composition, the depth of field, the shutter speed and the exposure levels. Here are the products which help me be the best that I can be.


Canon is my choice for camera gear and printers. I have used Canon cameras and lenses for my entire career and could not be happier with that choice. The image quality is always top notch and their support is on par with their high equipment.  
For my entire professional career, I am happy to say that I have used Lexar memory cards and readers. Even though they are the fastest and the highest capacity, I rely on them most for the ultimate in reliability. Trust me, when shooting the Olympic Games, there are no do-overs. I have to know that the images I am capturing are on the best media out there.
In order to get the sharpest photos possible, day and night, I rely on the very best tripods and monopods in the industry. And there is no better than the Gitzo brand. I have been using Gitzo since the very beginning of my professional career as a photographer. I love the light weight, excellent quality, and reliability of their products. There is a reason why almost every professional photographer I know uses Gitzo. 
I spent the first 8 years of my photography career searching for the perfect ballhead for my Gitzo tripods. After an exhaustive search, I came across the Acratech ballheads and have made these my standard ever since. The precision build and the accuracy of the Acratech products is second to none.
Let's face it, I shoot a ton of photos. I currently have almost one million images in my collection, and that grows every day. I rely on the best hard drives to store those images. At this time, I have more than 40TB of storage on my Macintosh computers, and I know that these photos will be there when I need them.
You know all those Western Digital hard drives I just talked about? Well, most of them are mounted inside of Drobo 5D or Drobo 5N boxes. These RAID systems are amazingly fast and offer me the piece of mind, knowing that my data is backed, and even if a drive did fail (which has never happened) that my data would still be safe..
I know this might sound crazy, but before leaving to photograph my first Olympics, my biggest challenge was not the camera and lenses, it was the best way to transport all my gear. I found that the highest quality bags are made by Thinktank. Their quality is excellent and customer service is unmatched. To get a special deal on their products, click here and enter the code WS-759.
In 2013 I was in search of a new platform for my web site. My old system could no longer keep up with the times and I wanted something flexible and yet easy to use. I asked my Facebook fans what they were using, and many commented that they were using Zenfolio. I did my research, signed on to Zenfolio, and within days had the basics for the site you see today. Incredibly easy to use and customer support always there when I need them! If you want to use Zenfolio and want to save 20% off their normal pricing, click here and enter jeffcablephotography in the promo code area.
It might be just a camera strap, but this is a really important piece of camera gear for any photographer. Walking around with heavy cameras for 10 hours a day can be really uncomfortable. Blackrapid makes camera straps that are the most comfortable in the industry. This is the reason that neck and my back love their products.
If you look at the aerial photos and videos on my web site, you will see the unique and amazing perspective that an aerial camera can capture. Most of those images and videos can not be captured any other way. You have read about these "drones" in the news, and now you can see how they can be used to capture the beauty in our surroundings. DJI is the leading manufacturer of these devices and the best in the industry.
People use filters on their lenses for various reasons, either to protect their lens from scratches or wear or for special effects. Either way, it is imperative to use a filter that does not degrade the overall quality of your lens. For this reason I use Tiffen filters, and have for more than 10 years. My favorite filters are UV filters for protection, Circular Polarizers for shooting deep blue skies and to cut glare, and Variable ND filters to darken the scene for long exposures. For my filters, Tiffen is clearly the best.
If you have seen my year end and Olympic videos, you have seen the end result of ProShow Web by Photodex. What I love about the ProShow Web slideshows is that they are so easy to put together and the end result is amazing. If you would like to try ProShow for yourself, you can use the code "JEFF20" to get 20% off the software.